Peter Wiltshire, Group Sales and Marketing Director of Nine Entertainment Co. today announced six major sponsors had partnered with the first instalment of the hit reality series The Block, in 2013.
Backed by iiNet, iSelect, Mitre 10, Suzuki, Swisse and Wattyl, The Block All Stars will premiere on the Nine Network next Monday.
In announcing the partnerships, Mr Wiltshire said “Now in its sixth season, The Block franchise continues to provide clients with one of the most consistent and engaging advertising platforms in the market.”
“It truly is one of the strongest brand platforms advertisers can harness to connect with consumers. As The Block brand continues to evolve, it is great to see advertisers utilising the broad range of assets available across Nine Entertainment Co. and through associated partners.”
In 2013, The Block continues to engage beyond the main screen through online, mobile, in magazines, at LIVE events and now through radio, with The Block All Stars radio show airing nationally across the dmg Radio Australia Network from the 02nd February.
Powered by Nine’s Director of Content and Brand Integration, Lizzie Young said “We are thrilled to have such a strong suite of clients on board for the next series of The Block.”
“All partners are implementing really exciting and engaging campaigns that leverage consumer promotions, bespoke TVC’s, cross platform executions including The Block App and complementing these executions with a range of point of sale tactics to engage the audience beyond the single screen.”
The Block All Stars is based on an original format by Julian Cress and David Barbour in conjunction with the Nine Network and premieres on Channel Nine, Monday 04th February at 7.00pm.
For more information
Peter Wiltshire - Group Sales and Marketing Director - Nine Entertainment Co.