• what is powered?

    powered is a diversely talented creative business within Nine Entertainment Co.

    Working from the inside out gives us a unique perspective on how to create and amplify cross-platform ideas.

    Harnessing Nine Entertainment Co's vast portfolio of media assets allows us to develop richer, deeper relationships between consumers and brands.

  • whypowered?

    Today's fragmented media landscape gives consumers more choice and control than ever.

    powered is uniquely placed to help maintain and develop connections between consumers and brands that overcome the distractions.

    Working independently of the sales team, powered is a premium division focused on providing clients with integrated strategic and creative solutions.

    We do this by getting to know you and your needs before moving into creative or media recommendations.

  • how does powered work?

    powered uses ideas and creativity to connect brands with consumers through our media assets including:

    Nine Network Australia, GEM, GO, ninemsn, ACP Magazines, Allphones Arena, Ticketek, CUDO

    The focus on the use of creativity and ideas amplified across our assets to create connections with consumers is based on the belief that the more creative we can be, the more effective we will be for our clients.

  • get powered?

    For more information on how powered can help you connect with your customers please contact Michael Branagh on information@poweredbynine.com.au

    You can also find us at
    54 Park Street in Sydney's CBD.
    Phone +61 2 9282 8147

    powered from the inside out

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and I will always love you... - Priti Mishra

powered Strategist Priti Mishra examines the cult of celebrity in the world of social media.

  • New GA tix just released for Florence + the Machine show tonight at Rod Laver Arena http://t.co/il2Fyje1

  • Excellent story tonight from reporter @DarrenCurtis9 in Afghanistan with our troops.Will give you new appreciation of what they go through

  • Look at this incredible Vimeo of Yosemite - just beautiful. http://t.co/Hlb54Npg #yosemite #travel #art #makeyourday

  • Baden-Clay knew of affair http://t.co/kzjRhSMX

  • Missed the final or just want to see it again? Catch up today on @GOchannel at 5pm! #CelebApprentice

  • Govt pulls funding from gay health group http://t.co/O7Frj0S0

  • It's time to more aggressively market free trials of our news products. Try, "Sign up now, or we'll punch you in the throat."

  • A Bulleen pensioner has been terrorised by a masked intruder who threatened to shoot him in the head. http://t.co/hyiqSvtY

  • Happy Friday! Need some weekend inspiration? http://t.co/ce5TqJzD

  • @LearnKotch Sorry you've had a bad experience, Updates on your products are: Shoe Rack due 3rd June, Stylus due 31 May. Hope this helps

  • King of @Instagram : The many faces (and haircuts) of @justinbieber http://t.co/WXdcd6HX #social

  • Chinese dissident Chen arrives in US http://t.co/oU5xRqrp

  • Adele's Vogue cover was one of the worst selling ever http://t.co/2n8WTcqu

  • Potato and rosemary pizza http://t.co/PTpgVren http://t.co/GXAcE3Sz

  • Poll: Women reveal their perfect man http://t.co/tqt3Ry9r

  • FULL SHOOT: 2012 BEACH BABES WINNER! See more:... http://t.co/DyWDNqq5

  • @shannanponton @whatsupthomas haha good luck, we'll high 5 in the Hospital

  • The new Wiggles line-up makes way for the first female Wiggle! http://t.co/TlMHDaq8

  • Aust share market may open flat on Monday: 11:43 AM http://t.co/t7aYLxxb

  • @loverocknwhimsy Monday!

  • @xoEllie98ox We totally come first at that sport every time! RT Sleepova at ma besties then SHOPING!! The sunday sport!! <3

  • Happy Friday! Definitely pulling this recipe out for the weekend. http://t.co/hVCJMeo0

  • Franck will be off to the Best Sommelier of the World’ contest in Japan next year, after that he'll most likely be awarded King of The World

  • Our first call in the MEGA cash giveaway tomorrow morning is for $40,000! Remember to answer within 5 rings I WAKE UP WITH TODAY

  • It's Wests Tigers v NZ Warriors live nationwide on Nine/GEM tonight from 7.30pm AEST. Who will win this clash?... http://t.co/5qq8p9EK

  • @OriginalPatters Bless you Pat. Look forward to seeing the Cranky App on our show soon.

  • @MolksTVTalk #Survivor will be on shown on @channel9 on Tuesdays at 10pm, not GEM :)

  • #SeenHeard "My friend would make a great #BBAU Housemate because she is a teacher with the foulest mouth"

  • There's exactly 24 hours left to vote. #TheVoiceAU

  • We know you're hanging out for Monday night, so here's a little sneak peek from episode 2! http://t.co/vabnBaGV

  • @AUFCand1D We better tweet you too then! #theblock

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nokia N9

What new Channel Nine show are you most looking forward to in 2012?

What new Channel Nine show are you most looking forward to in 2012?

it’s not you. it’s us. - virginia pracht

From Germany to Australia, one of powered's Melbourne Strategists, Virginia Pracht, raises the question.... Where do category communication norms come from?

MLA spring lamb