The Brief:

An integrated solution Ford can own that is targeted, delivers cut though, offers competitive exclusivity and is competitively priced.

The recommended integrated platforms would provide ownership for Ford Focus and create hype and excitement around the new Ford Focus Titanuim.

Keeping the Ford Focus top of mind, educating people of Ford's key product benefits driving integration as well as tapping into the target markets lifestyles.

The Creative Collision

Ford's sponsorship of The Voice continued with the help of the powered by nine team.

Following on from their first successful Ford Focus Titanium spot, powered helped create two new commercials featuring social media reporter of The Voice, Faustina Agolley alongside host Darren McMullen. These second and third spots brought to life the voice recognition and park assist features of the Focus. 

To complement the television component, Ford were also active online and in magazines, with "Insider Reports" from Darren McMullen across various ACP magazine titles, and on The Voice website.