Powered is Nine’s marketing services team, built specifically to help brands grab hold of big marketing moments that are amplified through amazing content.
Our team of strategic thinkers develop the solution to your challenge.
Implementing a variety of disciplines, we work with clients to gain a deep understanding of your business and what you stand for, enabling us to select the right environments across our vast storytelling ecosystem in broadcast, print, digital and radio.
Powered can be an end-to-end solution - whether you need support with strategy, creative development and production, content integration and content marketing know-how, or closing the loop to determine how effective your campaign was. We're here to help.
We can help you realise big effective ideas.
Don’t just take our word for it…
Check out how we have helped brands tell their story.
“We have worked closely with the Nine and Powered team to go beyond spots and dots, it's feel good content rather than advertising, delivering significant scale and reach.”
Amanda Nakad
Director of Marketing, McDonalds
“We saw brand consideration scores that we haven’t seen in many many years.”
Kjetil Undhjem
Head of Marketing and Brand Strategy
“It’s been transformative for the hi-pages business in so many ways.”
Stuart Tucker
Chief Customer Officer
"2021 was a record breaking year across all metrics. We worked with Nine to re-imagine our approach and put helping the contestants in their property journey at the heart of our strategy. We helped them create exclusive property listing, shared Domain expert advice, allowing us to showcase the much loved app experience through high impact, integrations which far exceeded our goals."
Emily Murren
Director Residential Marketing
“With an objective of balancing scaled consumer awareness whilst still remaining credible and true to our veterinary heartland, this campaign was a great success for the PAW by Blackmores brand, exceeding all KPIs set.”
Georgie Mitchell
Brand Manager Pet Health, PAW by Blackmores
"The NRL on Nine is a powerful platform, allowing us to reach a passionate fan base and amplify our NRL partnership. Through Nine, we capitalised on the strength of their broadcast to create a suite of assets that drove engagement with fans and generated great results."
Michael McCash
Senior Manager, Consumer Growth Marketing
How do we realise big ideas?
Powered offers two collaborative workshop formats: Powered Hacks and Sprints. Powered Hacks were developed to solve major long-term marketing challenges. Powered Sprints, as the name suggests, is a shorter workshop format, with the final creative proposal wrapped up in four week's or less.
Whether launching a product, growing an audience group or exploring new ways to integrate with Nine’s TV, Radio, Digital and Print platforms, a Powered Hack can unlock big ideas for brands.
A Powered Hack brings together a diverse group of people to create new solutions to old problems. This approach provides an opportunity for your teams to hear a variety of different opinions and thinking. The goal is to open up new ideas and possibilities for your brand.
A Powered Sprint is our newest workshop format: a fast-paced, interactive 90-minute session between Powered, brands, media and creative agencies.
They have been designed to accelerate more frequent & efficient collaboration between marketers, media planners, strategists & creatives - whilst also bringing back our love for workshopping big ideas with our clients.
Powered Sprints are led by our incredible strategists and creative thinkers within Powered, and are quickly shaped to suit the needs of the client, agency or brief.
Whether launching a product, growing an audience group or exploring new ways to integrate with Nine’s TV, Radio, Digital and Print platforms, a Powered Hack can unlock big ideas for brands.
A Powered Hack brings together a diverse group of people to create new solutions to old problems. This approach provides an opportunity for your teams to hear a variety of different opinions and thinking. The goal is to open up new ideas and possibilities for your brand.
A Powered Sprint is our newest workshop format: a fast-paced, interactive 90-minute session between Powered, brands, media and creative agencies.
They have been designed to accelerate more frequent & efficient collaboration between marketers, media planners, strategists & creatives - whilst also bringing back our love for workshopping big ideas with our clients.
Powered Sprints are led by our incredible strategists and creative thinkers within Powered, and are quickly shaped to suit the needs of the client, agency or brief.
Powered Studios is a full-service creative team crafting content across print, digital, social and TV.
We’re experts and innovators with the capacity to produce everything from high-end brand TVCs to native articles, video and social content. We have proven effectiveness in engaging audiences and brands.
As part of Nine, we have access to credible talent, state-of-the-art production facilities and a portfolio of assets across print, digital, social and TV to cut through the noise and make an impact. Consider Powered as an integrated, yet independent, production powerhouse that will create content to make a memorable impact both on and off our networks.
What we do:
Deliver your message with high-end brand TVCs. We offer full production, including access to international talent and state-of-the-art facilities.
What we know about advertising effectively
Advertising is a blend of art and science and it grows businesses, but how?
We bring together what we know about advertising effectiveness from research around the globe, including our own experience working with local brands across Nine’s channel assets of TV, Digital, Radio and Print.
Thought Leadership
Powered Unpacked is a monthly series where we unpack issues challenging marketers, and share solutions and perspective to help overcome it.
Catch up on the latest episodes of the series below:
Powered Predicts is the culmination of an extensive body of research that seeks to underpin the emerging trends in media, marketing and advertising, designed to help your brand step into 2023 ahead of the game.
Explore the top nine trends predicted for 2023.
Get in touch with the Powered by Nine team now to realise your marketing dreams.